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Marketing orientation is beneficial correlated with innovation, growth, perceptions of quality services, excellence, high level of satisfaction and commitment of human resources, customer satisfaction and brand loyalty. Holistic marketing orientation requires rethinking how to approach the...
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Local government in the United Kingdom is undergoing a period of transformational change. The Modernising Local Government white paper “In Touch with the People” (DETR 1998) has instructed local councils to obtain best value in the delivery of local services and this includes re-examining...
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The purpose of this study was to conduct an empirical investigation among clients and managers to identify the influence of demographic variables on relationship banking. Primary data was collected from respondents in South Africa, Canada and the UK. Convenient snowball sampling was used to...
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