There are many reasons contributing to the achievement of Malaysia for being rank as top 10 most visited destinations in the world for the last four years. Among the factors are structures, resources, strategy, policy and leadership. In order to identify how Malaysia manage to be at this rank, a...

The purpose of this study investigating the affecting factors of attracting foreign tourists. This study is an applied research regarding the purpose and is a survey based and descriptive study regarding the method of execution. The sample of this study is foreign tourists that came to city of...

By communication, any tourism entity aims to identify the target markets and the preferences of their potential clients who may become loyal consumers. To accomplish this goal, the entity must achieve a constructive and homogenous sum of all the data and information that may be the basis for...

Tourism marketing as a distinct field of marketing services has been and will certainly be a discipline that will be studied in greater depth by experts in this field of great interest. Tourist destinations lead a fierce battle to capture and maintain consumer interest in tourism products and...

The Growth and Social Protection Strategy (GSPS) provides the framework for Dominica’s economic and social policies over the next five years and sets out the macroeconomic framework; the growth strategy, including the enabling environment for private enterprise and sectoral strategies;...

Bucovina is a cultural landscape in the triangle bordered between the Ukraine, Romania and Moldova. Based on a theoretical planning approach in destination marketing management, Bucovina is to be regarded as a destination situated at the end of the involvement stage of the Tourism Area Life...

La industria turística se ha convertido en una de las principales actividades económicas a nivel mundial y en el soporte de muchas economías regionales. Es por ello que, el conocimiento y la definición de procesos, mediante los cuales estas regiones dispongan de una información más precisa...

The principal scope of this paper is to reconstruct the chain-of-command that regards the implementation of a regional tourism development strategy, in particular the tourism marketing policy. Starting point of the analysis was the assumption that the quality of the governance of these...

This paper assumes that the decision to go on holiday and the length of stay are non independent, thus the objective of this paper is to propose a two-stage tourist choice process: going on holiday and length of stay. To do this, we rely on the Random-Parameter Logit Model, which accounts for...

The analysis of tourist destination choice, defined by intra-country administrative units and by product types "coastal/inland and village/city", permits the characterisation of tourist flow behaviour, which is fundamental for public planning and business management. In this study, we analyse...