Long tail tourism : new geographies for marketing niche tourism products
Year of publication: |
2008
|
---|---|
Authors: | Lew, Alan A. |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 25.2008, 3/4, p. 409-419
|
Subject: | Tourismusmarketing | Tourism marketing | Nischenstrategie | Niche marketing strategy |
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