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Rezension : Direct Marketing in Japan
Hilpert, Hanns-Günther - In: Ifo Schnelldienst 43 (1990) 35/36, pp. 42-42
des Direktmarketing in Japan und die wichtigsten Marketinginstrumente wie Preispolitik, Produkt- und Sortimentspolitik …
Persistent link: https://www.econbiz.de/10005048199
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Schwierige Anpassungsprozesse im Großhandel der neuen Bundesländer
Batzer, Erich; Lachner, Josef; Täger, Uwe C. - In: Ifo Schnelldienst 44 (1991) 35/36, pp. 23-30
Erscheinungsbild, aber auch Leistungs- und Funktionsprofil des Großhandels in den neuen Bundesländern werden sich angesichts des erheblichen Engagements westdeutscher Großhandelsfirmen rascher als vermutet der Situation in der alten BR Deutschland anpassen. Im Produktionsverbindungshandel...
Persistent link: https://www.econbiz.de/10005048445
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Does E-Commerce Help Farmers’ Markets? Measuring the Impact of MarketMaker
Isengildina-Massa, Olga; Zapata, Samuel D.; Carpio, … - Agricultural and Applied Economics Association - AAEA - 2013
Persistent link: https://www.econbiz.de/10010880961
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Marketing Channels Used by Small Tennessee Farmers
Tegegne, Fisseha; Pasirayi, Simbarashe; Singh, Surendra P. - In: Journal of Food Distribution Research 43 (2012) 1
One of the key challenges that small farmers face is marketing their products. National and international markets are difficult to tap into for small farmers due to their inability to compete with large farm operators that dominate these markets. The objective of this study was to examine...
Persistent link: https://www.econbiz.de/10010917988
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E-Promotions: The Value of E-mail Marketing
Giannoni, Gerardo - Inter-American Development Bank
Recent improvements in the Internet are revolutionizing the way companies market their services. This book examines the effectiveness of e-mail promotion as a complement to marketing strategies used by booksellers.
Persistent link: https://www.econbiz.de/10010943567
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Sustaining local agriculture Barriers and opportunities to direct marketing between farms and restaurants in Colorado
Starr, Amory; Card, Adrian; Benepe, Carolyn; Auld, Garry; … - In: Agriculture and Human Values 20 (2003) 3, pp. 301-321
Research explored methods for “shortening the food links” or developing the “local foodshed” by connecting farmers with food service buyers (for restaurants and institutions) in Colorado. Telephone interviews were used to investigate marketing and purchasing practices. Findings include...
Persistent link: https://www.econbiz.de/10011002177
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PRIVACY ISSUES OF ONLINE MARKETING TECHNIQUES IN THE INFORMATION SOCIETY
Vegheș, Călin; Orzan, Mihai; Silvestru, Cătălin; … - Academia de Studii Economice din Bucureşti - 2012
In the digital economy, information plays a key role, as currency that makes the knowledge society further develop. In such world, ensuring privacy of personal data without restricting data flows and the economic and social benefits generated can prove in practice to be quite challenging. In the...
Persistent link: https://www.econbiz.de/10011002442
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Implementation of Direct Marketing to the Family as the End Consumer
Kosić, Lana - In: Tržište/Market 23 (2011) 1, pp. 105-119
This paper explores and analyzes the implementation of direct marketing aimed at families as a specific consumer on the business-to-consumer market. The paper contains a summarized overview of the basic characteristics of direct marketing as one of the most important marketing activities...
Persistent link: https://www.econbiz.de/10011007091
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УПРАВЛЕНИЕ КОМПЛЕКСОМ ПРОДВИЖЕНИЯ НА ПОТРЕБИТЕЛЬСКОМ РЫНКЕ
АБДУЛКАМАЛОВНА, КАМАЛОВА … - In: Бизнес в законе. … (2010) 3, pp. 183-185
Становление рыночной экономики порождает необходимость нового экономического мышления, новых подходов к управлению продвижением на потребительском рынке. В...
Persistent link: https://www.econbiz.de/10011247565
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Neural Networks for Target Selection in Direct Marketing
Kaymak, Uzay; Potharst, R.; Pijls, W.H.L.M. - Erasmus Research Institute of Management (ERIM), ERIM … - 2001
, regression trees, neural computing, fuzzy clustering and association rules. Modeling of charity donations has also recently been … are applied to target selection in modeling of charity donations. Various stages of model building are described by using … data from a large Dutch charity organization as a case. The results are compared with the results of more traditional …
Persistent link: https://www.econbiz.de/10005288494