Dynamic and competitive effects of direct mailings : a charitable giving application
Year of publication: |
2009
|
---|---|
Authors: | Diepen, Merel van ; Donkers, Bas ; Franses, Philip Hans |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 1, p. 120-133
|
Subject: | Direktmarketing | Direct marketing | Wettbewerbsvorteil | Competitive advantage | Wohltätigkeit | Charity |
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