applying appropriate communication instruments. The paper investigates consulting services for small and medium sized companies … and, therefore, draws hypotheses how consulting companies are enabled to create and enhance trust using communication …

operationalized in a services marketing context. In this paper we develop a scale that measures the importance of information sources … to the selection of tourism services. Insights from an empirical study of 350 tourists indicates that this multi …) travel agents, and 5) internet. Discussion centers on implications of this scale to theory and managerial development of …

The substance of communication inventions is the allowance to client, which the client gives to himself by buying the … products or services. In this case, it doesn´t deal not only for the allowance,which each firm offers in the form of additive … services, but for the allowance, which arises by the feature product perception and duty service. The customer must feel the …

les moyens à disposition d'une collectivité pour passer à l'acte : itinéraires cyclables, stationnement, services vélo et … communication. …

involvement, culture change, communication, organisation infrastructure, resource investment, training and understanding Six Sigma …

utopian point of view: we need to widen our perspective, questioning value and promises of digital communication. Focusing on … its intrinsic relational nature, communication can offer a powerful framework for a better understanding of the "society … of services". …

world crisis has effected confidence in services in the European Union. Services are a part of our lives and due to their …Challanges appear day by day and selling more services than products has become an exciting challenge. In the last … years the number of services sold has overcomed the number of products sold. The purpose of this paper is to show how the …