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Advertising, Promotion, and Competition: A Survey with Special Reference to Food
Connor, John M. - In: Agricultural Economics Research (1981) 1
This article surveys the theoretical and empirical literature on the economics of advertising during the last decade … The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and … advertising and market structure or performance indictors Less progress was found on selected socioeconomic advertising issues …
Persistent link: https://www.econbiz.de/10010919317
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Externality of Sales Activities and Policy Effectiveness
Takaoka, Masanori - Graduate School of Economics, Osaka University - 2014
Externalities exist when companies perform sales activities (e.g., advertising and sales promotions). However, welfare …
Persistent link: https://www.econbiz.de/10010934874
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Четыре вида продвижения товара в маркетинге
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing...
Persistent link: https://www.econbiz.de/10011199843
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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: EconStor Open Access Articles (2013), pp. 34-41
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010981045
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Preispromotionanalysen in Vertriebslinien des Lebensmitteleinzelhandels: dynamische Kategorieeffekte und Einflussfaktoren
Günter, Tobias Maria - Deutsche Zentralbibliothek für …
Die Analyse der Wirkung von Verkaufsförderungsmaßnahmen auf den Absatz oder Erlös von Konsumgütern gehört zu den mit am meisten erforschten Problemkomplexen in der quantitativen Marketingforschung. Allerdings untersuchen die Mehrzahl der Arbeiten lediglich die kurzfristigen Wirkungen von...
Persistent link: https://www.econbiz.de/10008752656
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VERKAUFSFÖRDERUNG IM LEBENSMITTELEINZELHANDEL: EMPIRISCHE ANALYSE IM RAUM GIESSEN
Ebbing, Alexandra - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
Im Lebensmitteleinzelhandel besitzt die Verkaufsförderung bereits alltäglichen Charakter. Jede Woche werden in Deutschland für eine breite Palette an Produkten verschiedene Verkaufsförderungsmaßnahmen, z. B. Sonderangebote oder Rabatte, eingesetzt. Allerdings fehlen präzise Angaben über...
Persistent link: https://www.econbiz.de/10011070465
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MEASURING THE COMMUNICATION EFFECTS OF SALES PROMOTION IN A FOOD COMPANY
Mesaros, Ines; Dokic, Nenad; Penic, Mirjana - In: Economics of Agriculture 60 (2013) 1
Persistent link: https://www.econbiz.de/10010880563
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Usage of Sales Promotion in the Tourism Activity
Larisa, Bunghez Corina - In: Ovidius University Annals, Economic Sciences Series XIV (2014) 1, pp. 445-450
The article describes marketing techniques, analyzing in detail the promotion of sales and in particular group sales, price discounts and merchandising, which have not received detailed analyses in terms of applicability and effects in the field of tourism. Due to the immateriality of tourist...
Persistent link: https://www.econbiz.de/10010940669
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Long-term impact of sales promotion on brand image
Mandić, Danijela - In: Tržište/Market 21 (2009) 2, pp. 235-246
Sales promotion (SP) is an inevitable tool in the marketing communications mix, especially in the FMCG markets, due to pressures such as retailers’ growing demands and increasing competition. This has proven to be an issue for many companies, especially those with a premium brand positioning...
Persistent link: https://www.econbiz.de/10011007098
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THE ROLE OF SALES PROMOTION IN GAINING STRATEGIC OBJECTIVES OF RETAIL TRADE
Melnykovych, O.; Yusupova, O. - In: Economics of Development 73 (2015) 1, pp. 70-76
Unstable political situation in Ukraine negatively affects all the sectors of the economy, including the retail sector. Adverse market conditions require, on the one hand, reduction of retailer's costs, and on the other hand, active marketing efforts to retain the competitive position. For this...
Persistent link: https://www.econbiz.de/10011271877