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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2013), pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
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From the periphery to the core: direct and indirect effects of the migration of labour
Viñuela, Ana; Vázquez, Esteban Fernández - In: Review of Regional Research 32 (2012) 1, pp. 1-18
In den vergangenen 20 Jahren erlebte Spanien einen bedeutenden Anstieg der Binnenmobilität, insbesondere eine …
Persistent link: https://www.econbiz.de/10010994617
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Two-tier Employment Protection Reforms: The Spanish Experience
Bentolila, Samuel; Dolado, Juan Jose; Jimeno, Juan F. - In: CESifo DICE Report 6 (2008) 4, pp. 49-56
Persistent link: https://www.econbiz.de/10005056469
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The Impact of Environmental Regulation on Competitiveness in the European Cement Industry - Results of a Matched Plant Comparison between Germany, Spain and the UK
Triebswetter, Ursula; Hitchens, D. - In: CESifo DICE Report 2 (2004) 3, pp. 38-49
Persistent link: https://www.econbiz.de/10005037358
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Geographical distribution of unemployment in Spain
Lopez-Bazo, Enrique; Barrio, Tomas Del; Artis, Manuel - In: Regional Studies 39 (2005) 3, pp. 305-318
Lopez-Bazo E., Del Barrio T. and Artis M. (2005) Geographical distribution of unemployment in Spain, Regional Studies … intradistribution dynamics to analyse the extent of regional inequalities in unemployment rates in Spain over the last decades. It also …
Persistent link: https://www.econbiz.de/10005457493
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Evaluating the Regional Impact of a New Road on Tourism
Ferri, Javier - In: Regional Studies 38 (2004) 4, pp. 409-418
is to establish whether the opening of a motorway that extends along the east coast of Spain has significantly … contributed to expanding hotel tourism in the Valencia region. Some of the most important tourist destinations in Spain, both … gate to Europe, connecting with other motorways. Using monthly data on nights spent in hotels by residents in Spain and …
Persistent link: https://www.econbiz.de/10005638500
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La linea commerciale Vivi Verde Coop : andamenti, diffusione e prospettive future
Brasili, Cristina; Marchese, Aldo; Barducci, Lucia; … - Dipartimento di Scienze Statistiche "Paolo Fortunati", … - 2013
Social, cultural and demographic changes due to economic growth lead to changes on food production patterns. Increased instruction levels, strong urbanization and consequent depopulation of rural areas, increased number of working women, increased wealth of families, growth and differentiation...
Persistent link: https://www.econbiz.de/10011228045
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Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 215-237
The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...
Persistent link: https://www.econbiz.de/10010669600
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La linea commerciale Vivi Verde Coop : andamenti, diffusione e prospettive future
Brasili, Cristina; Marchese, Aldo; Barducci, Lucia; … - Dipartimento di Scienze Statistiche "Paolo Fortunati", … - 2013
Social, cultural and demographic changes due to economic growth lead to changes on food production patterns. Increased instruction levels, strong urbanization and consequent depopulation of rural areas, increased number of working women, increased wealth of families, growth and differentiation...
Persistent link: https://www.econbiz.de/10010705955
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Attitudes and reactions of Galician (Spanish) consumers towards the purchase of products from other regions
Fernández-Ferrín, Pilar; Bande-Vilela, Belén - In: Global Business and Economics Review 17 (2015) 2, pp. 131-150
Although research on consumer ethnocentrism is plentiful, there has been limited interest in carrying out such research in a regional setting. However, within the borders of many countries lie strong regional identities which may indeed influence the attitudes and behaviours of consumers towards...
Persistent link: https://www.econbiz.de/10011266443