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The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan
Hsu, Ker-Tah - In: Journal of Business Ethics 109 (2012) 2, pp. 189-201
This study investigates the persuasive advertising and informative advertising effects of CSR initiatives on corporate reputation and brand equity based on the evidence from the life insurance industry in Taiwan. The study finds, first, policyholders’ perceptions concerning the CSR initiatives...
Persistent link: https://www.econbiz.de/10010990108
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Customer Loyalty At Any Cost: Why Is Social Media Poorly Integrated With Marketing Strategy?
Nadeem, Mohammed - In: International Journal of Academic Research in Business … 5 (2015) 2, pp. 78-96
Corporations are using Social Media (SM) to form meaningful and engaging customer relationships involving online transactions. . The aim of the research study is to examine how Customer Loyalty (CL) has come under an undeniable influence of SM. The main question examined by the research study...
Persistent link: https://www.econbiz.de/10011183355
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The need and corporate reputation in publicly traded sports corporations: examination of Beşiktaş Sports Inc.
Sarıkaya, Muammer; Yılmaz, Sinan; Temizel, Fatih - In: International Journal of Economics and Accounting 3 (2012) 1, pp. 4-31
that are related to the four biggest professional football clubs in Turkey and are traded in the Istanbul Securities …
Persistent link: https://www.econbiz.de/10010669433
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Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
Körnert, Jan; Wolf, Cornelia - Fakultät Wirtschaftswissenschaften, Technische … - 2002
werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit …
Persistent link: https://www.econbiz.de/10009207037
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HERAUSFORDERUNGEN DES LANDHANDELS UNTER VERÄNDERTEN MARKTBEDINGUNGEN: THEORETISCHE ÜBERLEGUNGEN UND EMPIRISCHE EVIDENZ
Schulze, Birgit - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
Kundenzufriedenheit empirisch überprüft. Eine Fokusgruppen-Diskussion mit Landwirten beleuchtet die landwirtschaftlichen Sichtweise auf … Landwirten aus Nord- und Nord-Ostdeutschland wird untersucht, welche Leistungen der Landhändler zu Kundenzufriedenheit führen und … zeigen, dass neben der Konditionenpolitik auch die Serviceprofilierung entscheidend für die Kundenzufriedenheit ist. Die …
Persistent link: https://www.econbiz.de/10011070466
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The paths from service quality dimensions to customer loyalty: An application on supermarket customers
Kitapci, Olgun; Dortyol, Ibrahim Taylan; Yaman, Zührem; … - In: Management Research Review 36 (2013) 3, pp. 239-255
and customer loyalty. Design/methodology/approach – The paper is based on a sample of 505 supermarket customers in Turkey …
Persistent link: https://www.econbiz.de/10010741392
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EU ENLARGEMENT TO TURKEY: POTENTIAL IMPACTS ON AGRICULTURAL MARKETS AND HOW THEY ARE SHAPED BY CHANGES IN MACROECONOMIC CONDITIONS
Fellmann, Thomas; van Leeuwen, Myrna; Salamon, Petra - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2011
The potential accession of Turkey to the EU, and the related adoption of the CAP by Turkey, is expected to influence … agricultural markets in both the EU and Turkey. The extent of the accession impacts depends on the one hand on the way the CAP will … be implemented in Turkey, while on the other hand impacts are expected to be also shaped by macroeconomic conditions …
Persistent link: https://www.econbiz.de/10009326487
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Der türkische Tomatensektor: regionale Gesichtspunkte und räumliche Marktintegration
Weitzel, Enno-Burghard; Keskin, Gülsen; Brosig, Stephan - Leibniz-Institut für Agrarentwicklung in … - 2008
in Turkey. We describe the structure and development of this sector from the year 1990 onwards, covering farms in primal … the coasts of Turkey, while the interior provinces are rather separated. In some cases price transmission only occurs when …
Persistent link: https://www.econbiz.de/10008597168
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The study of the effects of customer loyalty strategies on sale improvement of Company (Case study: Kayla’s Company)
Aghadavoud, Rasoul; Askari, Zahra - In: International Journal of Academic Research in Business … 4 (2014) 1, pp. 141-158
Present study, with the title of examining the influence of strategies of creating loyal customers on increasing sales of Kayla company products, is examining key role of strategies of creating loyalty in customers on value of system productivity, value of system satisfaction and decreasing...
Persistent link: https://www.econbiz.de/10010850279
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THE IMPACT OF TRANSACTIONAL AND RELATIONAL MARKETING ON CUSTOMER RETENTION IN THE ROMANIAN ECONOMIC ENVIRONMENT
MAXIM, Andrei - In: EURINT Proceedings 2013
In many industries, customer retention is considered to be one of the prerequisites of a company’s profitability, while satisfying customer needs is usually regarded as the first step towards customer loyalty. Retention and loyalty are even more important in times of economic crisis when...
Persistent link: https://www.econbiz.de/10011263050