sponsorships are contingent on the brand’s pre-existing reputation. We argue that the congruence between the credibility and … sponsor has a positive reputation. However, the converse effect occurs when brand reputation is low: when the sponsor has a … poor reputation, a corporate source generates more positive brand evaluations than a non-corporate source. Mediation …

financial regulations and a decrease in reputation and assurance. As for what can be done, companies need to focus on corporate … social responsibility to build back reputation and a new external monitor should be created to help prevent future financial …

This article explores the nature of corporate social responsibility (CSR) and corporate reputation using qualitative … research approach. Specifically, the relationship between CSR and corporate reputation is examined from the viewpoint of value … to form categories of value priorities around CSR and reputation, based on qualitative research approach. The main …

analyze how one such company, Heijmans, reacted to the reputation crises after the TV program by introducing a code of conduct …

many ways; e.g., improve its risk management techniques; reduce the reputation-damage risk; attract and retain qualified …

The aim of this paper is to review the concept, size, scope, determinants, causes and consequences of reputation risk … a first approach to a measure of reputation risk, based on a robust mathematical methodology, with multiple and …