This work in progress paper outlines a study currently being completed into the charity donation behaviour of a sample of financially poor people residing in three inner-London Boroughs that exhibit some of the highest levels of social deprivation in Western Europe. It examines whether several...

A model of the elements of a university brand was developed together with an instrument for measuring how favorably each of these elements was perceived by a sample of young people who were considering entering university. One hundred and ninety-eight students undertaking pre-university courses...

Arts and cultural organisations are frequently accused of ‘competitive myopia’, i.e., of failing to realise that damaging competition can emerge as much from developments in the broader leisure and entertainment sectors (cinema, sports arenas, home entertainment, etc.) as from the activities...

Executives in 111 foreign enterprises selling within the People's Republic of China completed questionnaires examining the extents to which guanxi was recognized as a critical factor in salesforce marketing, and the influences of such recognition on their companies' local salesforce remuneration...