(VF)L’objectif de cet article est de tester la présence de chaos dans les ventes de biens à la mode. Après avoir … plausibilité de l’existence d’un comportement chaotique des ventes de biens à la mode. Cependant, au fil du temps, les ventes … fashion goods are chaotic. After reviewing briefly the theoretical debate on this hypothesis, we present our results, which …

As counterfeiting activity continues to thrive around the world, marketers of fashion luxury brands work hard to … discourage counterfeiting and to protect their revenues. This research evaluates the business risk related to fashion counterfeit … (GLBs). Based on survey data from five designer fashion product categories, Study 1 finds an asymmetrical effect that past …

fashion brands. This study was conducted in the context of fashion products, one of the key interests of the Generation Y, and … valuable insight to international fashion marketers about how country-of-origin information influences the Generation Y …’s perception towards international fashion brands. Qualitative studies which investigate the perception of Generation Y towards …

science and technology achievements transformation mode. Discussed respectively by means of social organization, technology …