This paper proposes a theory of subjective expected utility based on primitives only involving the fact that an act can be judged either "attractive" or "unattractive". We give conditions implying that there are a utility function on the set of consequences and a probability distribution on the...

The paper focuses on the application of additive measurement models with latent variables into the analysis of customer preferences' structure. The patient choices refer, in this case, to ambulatory healthcare market. The background of the analysis is the changing attitude towards patients as...

In the context of multiple attribute decision making, preference models making use of reference points in an ordinal way have recently been introduced in the literature. This text proposes an axiomatic analysis of such models, with a particular emphasis on the case in which there is only one...

The axioms of additive conjoint measurement provide a means of testing the hypothesis that testing data can be placed onto a scale with equal-interval properties. However, the axioms are difficult to verify given that item responses may be subject to measurement error. A Bayesian method exists...

German food retailing is characterized by fierce competition among retail chains for consumer shopping. This paper considers the switching behaviour using data of white dairy product purchases. The empirical investigation uses a survival analysis approach, in particular hazard analysis. The...