This article examines how shortened magazine supply duration of magazines effects newsstand sales. Based on a quasi-experimental design, panel data are gathered from a total of 33 newsstand vendors in cooperation with a magazine wholesaler in southwestern Germany. As results show, a shortening...

Die vorliegende Studie analysiert, wie innerbetriebliche Referenzgruppen und der regulatorische Fokus von Kommunikationsbotschaften die Bereitschaft zur Teilnahme an betrieblichen Freiwilligenprogrammen beeinflussen. Die Ergebnisse einer experimentellen Studie zeigen, dass sich der...

This study investigates whether the non-profit and for-profit status of housing associations implies a symbolic meaning and represents an informational cue that potential renters may value. Referring to the stereotype content model, we examine the relationship between renters' perceptions of the...

In juengster Zeit wird in der Personalmanagementforschung vermehrt darauf hingewiesen, dass Forschungsfragen zum Themengebiet Performance Management in Bezug auf oeffentliche und Nonprofit Organisationen bislang noch wenig erforscht sind (Brandl et al. 2006). In der Folge entwickelte sich ein...

The use of co-branded products as a form of brand management has gained increasing attention from managers and scientists, as evidenced by the practitioner-oriented articles and empirical studies published since the mid-1990s. However, there is no description that contrasts co-branding with...

Hospitals’ strategy choices represent highly relevant factors that affect organizational performance and survival. This study assesses the differences among hospitals’ strategic choices. This strategy definition and assessment reflects the typology proposed by Miles and Snow, who distinguish...