on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM … made to evaluate them). Comparisons are drawn between specific place marketing practice by TCM schemes and wider place … marketing strategies. …

The Place Marketing shall be used and perceived by local governments, as a tool that plays a fundamental role for …

geographical marketing. The process of geographical marketing combines promotional, spatial and organisational activities, and can … pursued such a geographical marketing campaign. This campaign, which is still being carried on, has used various means of … image of the provinces of Friesland and Noord- Brabant (considered as ‘competitors’ in the place marketing arena) was …

It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre … before an agreement can be reached as to the exact effects and potential of city marketing as a tool of economic and socio …-cultural development. A particular gap can be noticed between theoretical suggestions on the ways in which marketing should be understood …

Il paper si propone di illustrare come un progetto di marketing territoriale possa essere declinato a strumento che … ricerca, riguardanti oltre al marketing territoriale, anche i concetti di funzionamento tipici della collaborazione verticale …