Zamykalová, Miroslava; Gullová, Soňa - In: Současná Evropa 2013 (2013) 3, pp. 147-161
If consumer businesses in Asia are to meet the chalenge, they will have to fundamentally change the way they think about strategy, operations, organization and marketing. As the world witnesses profound changes to the traditional model of global finance, some Asian countries have proven...