The influential fundraiser : using the psychology of persuasion to achieve outstanding results
Bernard Ross ; Clare Segal
| Year of publication: |
2009
|
|---|---|
| Authors: | Ross, Bernard ; Segal, Clare |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Spendensammlung | Strategie | Beeinflussung | Wirtschaftspsychologie | Profit | Fund raising | Management | Psychological aspects | Fund raisers (Persons) | Psychology | Persuasion (Psychology) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 295 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7879-9404-9 ; 978-0-7879-9404-4 |
| Classification: | Investition, Finanzierung ; Betriebssoziologie, Betriebspsychologie |
| Source: |
Persistent link: https://www.econbiz.de/10004927622