Andrijašević, Maja - In: Economic Annals 53 (2008) 176, pp. 110-122
The focus of competitive “battle” shifted from the price towards non-price instruments, above all, towards quality that … conditions, management of a company, which, according to the established and certified system of total quality, strives towards … achieving of a better market position, faces the problem of quality cost measurement and determination. Management, above all …