Clientul Misterios reprezinta un instrument al cercetarilor de marketing moderne, utilizat pentru masurarea calitatii … serviciilor din vanzari. Companiile care fac astfel de cercetari companii trimit operatori de interviu care actioneaza ca si …

During the extensive development, marketing entered all the economic fields and then expanded outside the economic area …, flexible service) the marketing reaches every day an intensive development. In this new period, the main purpose is to focus on … the client, therefore, the translation between the transactional marketing and relational marketing is made. The relation …

organizatiei, produsului/marcii si pietei. Optiunile managerilor si specialistilor de marketing se pot indrepta spre strategii …

marketing strategies for the wholesale trade company. …

dealer side to the customer side. Today, one of the most important marketing communication tools supporting us to reach … information about customers is “relational marketing”. This study consists of three chapters formed the axis of relational … marketing. In the first three chapters, marketing, modern marketing methods and relational marketing were discussed. In the …

important also for marketing researchers. More generally, if pluralistic societies like ours wish to remain harmonious and …

originally developed and applied in psychotherapy. It describes the challenges that salespeople and their marketing organizations …

The paper deals with pricing strategies in marketing of the branches of chain stores situated in Presov region … (specifically in Presov region). The aims of research are to identification the most commonly used pricing strategies in marketing … from the point of view of marketing managers of the branches of chain stores and the various connections between marketing …