The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...

In today’s Hungarian higher education market, more and more Universities, especially Faculties of Business and Economics are challenged by the fact that previously applied enrolment methods do not generate suffi cient level of applications among secondary school students. Due to the new...

In our globalized world more and more experts are dealing with investigation of country image, and number of countries, trying to shape consciously their country brand, is increasing. Present study is dealing with a reasonably actual field of marketing through an example of a special country...

Since its beginnings, the marketing discipline has been evolving through different stages and is further developing given the industry challenges such as globalization and technological impacts of the 21st century. Analyzing the attached evolution of consumer behavior and consumption patterns,...

Frequent price changes do not imply a rapid response of prices to economic shocks if the price changes are based on old information. We study the extent of such information "stickiness" for temporary sales. Institutionally, we describe how and why temporary sales are "sticky plans" that are...

This study assesses Challenges that Private Universities in Kosovo face when employing tuition fee strategies. Data are collected on May - June 2012 through in-depth interview and questioners with supervisors and students of three Private Universities in Kosovo. As of low purchasing power of...

High popularity and a high market value are important for a footballer's regular wage as well as advertising and sponsor contracts. Yet how can a football player improve his popularity and market value? The aim of this study is to examine whether a good performance during the 2012 European...

The study tests the relationship between motivation, satisfaction, and loyalty using a structural equation model. Data have been collected through a questionnaire applied to visitors attending a local festival, Castro Marim Medieval Fair, which hosts every year between 45.000 and 60.000...

Nowadays brand personality is admitted to be one of the essential parts of brand strategy. It has also become a popular aspect of destination branding due to the fact that destinations are constantly competing for visitors attention in various ways. The term of branding has been first applied to...

Everything indicates that the problem of outlining the state of strategic communication is not to realize the state of the question regarding where we are, but to realize the question whose status is attempting to clarify the actual phenomenon being discussed. Building on this concern, the...