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Perceptual organization in task performance

Sandelands, Lloyd E.; Calder, Bobby J. - In: Organizational Behavior and Human Decision Processes 40 (1987) 3, pp. 287-306

Persistent link: https://www.econbiz.de/10005348637

The right kind of business advocacy

Fox, Karen F. A.; Calder, Bobby J. - In: Business Horizons 28 (1985) 1, pp. 7-11

Persistent link: https://www.econbiz.de/10005197640

Media Transportation and Advertising

Wang, Jing; Calder, Bobby J. - In: Journal of Consumer Research 33 (2006) 2, pp. 151-162

Advertising is commonly presented in the context of media articles or programs that are intended to engage the consumer. An important aspect of this engagement is media transportation, where a person not only attends to information but also is absorbed into the narrative flow of a story in a...

Persistent link: https://www.econbiz.de/10005739073

Managing Media and Advertising Change with Integrated Marketing

CALDER, BOBBY J.; MALTHOUSE, EDWARD C. - In: Journal of Advertising Research 45 (2005) 04, pp. 356-361

Persistent link: https://www.econbiz.de/10005624808

Social networks with two sets of actors

Iacobucci, Dawn; Wasserman, Stanley - In: Psychometrika 55 (1990) 4, pp. 707-720

Persistent link: https://www.econbiz.de/10005381869

Sequential social network data

Wasserman, Stanley; Iacobucci, Dawn - In: Psychometrika 53 (1988) 2, pp. 261-282

Persistent link: https://www.econbiz.de/10005381908

Book reviews

Brossier, Gildas; Legendre, Pierre; Breiger, Ronald; … - In: Journal of Classification 5 (1988) 2, pp. 283-304

Persistent link: https://www.econbiz.de/10005602917

From the Editor

Iacobucci, Dawn - In: Journal of Consumer Research 32 (2005) 1, pp. 6-11

Persistent link: https://www.econbiz.de/10005613981

Results on the Standard Error of the Coefficient Alpha Index of Reliability

Duhachek, Adam; Coughlan, Anne T.; Iacobucci, Dawn - In: Marketing Science 24 (2005) 2, pp. 294-301

In this research, we investigate the behavior of Cronbach’s coefficient alpha and its new standard error. We systematically analyze the effects of sample size, scale length, strength of item intercorrelations, and scale dimensionality. We demonstrate the beneficial effects of sample size on...

Persistent link: https://www.econbiz.de/10008788141

—Three Thoughts on Services

Iacobucci, Dawn - In: Marketing Science 25 (2006) 6, pp. 581-583

No abstract available.

Persistent link: https://www.econbiz.de/10008789823