A four segment trial-repeat model is developed to model sales of a frequently purchased product in the early stage of the product's life cycle. The model can be calibrated using aggregate data alone. Two versions of the model, one emphasizing the competitive aspect of marketing communications...

Two different willingness-to-pay responses are compared-willingness to pay to avoid loss of air quality and willingness to pay to obtain gains in air quality. Contingent valuation data were used to estimate bid functions for these two types of responses for visibility and health. Comparison of...

This article documents the influence of categorical attributes on choice context effects. We demonstrate that the asymmetric dominance effect is attenuated by the introduction of a unique categorical feature in the competing option, while the tendency to prefer a middle option is not...

R. C. Hill and P. A. Cartwright (1994) examined the relative performance of ordinary least squares, the equity estimator, and the Stein estimator on four scanner data sets. Based on this limited simulation, they claimed that the Stein estimator is an attractive alternative to the equity...

This study develops and estimates a dynamic model of consumer choice behavior in markets for seasonal goods, where products are sold over a finite season and availability is limited. In these markets, retailers often use dynamic markdown policies in which an initial retail price is announced at...