Shalvi, Shaul; Reijseger, Gaby; Handgraaf, Michel J.J.; … - In: Journal of Economic Psychology 38 (2013) C, pp. 40-49
In bargaining, buyers aim to spend as little money as they can on the items they seek to purchase. Compared to promotion-oriented people, prevention-oriented people seek to avoid losses rather than to secure gains. Employing different negotiation scenarios, three lab experiments tested the...