We use data from restaurants in Shanghai, China to conduct a new empirical analysis of prices and coupons. Our results … show a positive relationship between prices and online coupons. Moreover, the price premium from couponing is higher for … coupons have an average price that is about 60 percent higher than similar restaurants that do not issue coupons. When …

the producer's choice of the promotional vehicle (mass media, targeted coupons,...) for discrimination purposes. In a … determinants of the coupons' promotional vehicle chosen by the producer. The analysis shows that there are only two relevant … discrimination). We show that the promotional vehicle associated with a wide couponing policy will be direct-mail coupons, whereas …

This paper examines a key difference between two promotional vehicles, coupons and rebates. Whereas coupons offer deals … uncertain redemption costs, this difference translates to a difference in when uncertainty is resolved. With coupons the … rebates are more efficient in surplus extraction but coupons offer more finetuned control over whom to serve. We identify the …

a good. Under a coupon remedy, injured consumers are awarded coupons that can be used for a limited period of time to … holding a relatively high number of coupons), while under the discount remedy all consumers are affected. We show nonetheless …

Cross-ruff coupons are obtained at the time of purchase of a carrier brand and may be redeemed at a later date on a … target brand. These coupons therefore have the ability to link consumer purchases across different brands as well as shopping … trips. We model the effects of cross-ruff coupons on consumer choice behavior and derive the conditions under which cross …