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This research explores the influence of religiosity on consumer perception of, and response toward, sexual appeals. The first study (survey, national sample; n = 423) examines the relationship between religiosity and consumer response toward sexual appeals using causal modeling. Study 1 finds...
Persistent link: https://www.econbiz.de/10010990104
This research examined the influence of Internet experience and web atmospherics on consumer online behavior. It developed a model of web navigation behavior where these antecedent variables drove website exploratory behavior and website involvement, which in turn, drove site attitudes and...
Persistent link: https://www.econbiz.de/10008871470
This special issue of the Journal of Business Research on “Corporate Social Responsibility, Irresponsibility, and Corruption” features four articles that examine corporate social responsibility (CSR) practices from a variety of business perspectives such as marketing, economics, finance, and...
Persistent link: https://www.econbiz.de/10011049981