Advertising and publicity: An information processing perspective
Year of publication: |
1993
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---|---|
Authors: | Lord, Kenneth R. ; Putrevu, Sanjay |
Published in: |
Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 14.1993, 1, p. 57-84
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Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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