Yang, Sha; Chen, Yuxin; Allenby, Greg - In: Quantitative Marketing and Economics 1 (2003) 3, pp. 251-275
In models of demand and supply, consumer price sensitivity affects both the sales of a good through price, and the price that is set by producers and retailers. The relationship between the dependent variables (e.g., demand and price) and the common parameters (e.g., price sensitivity) is...