This research was focused on investigating why some consumers might support cause-related marketing campaigns for reasons other than personal benefit by examining the influence of moral emotions and cultural orientation. The authors investigated the extent to which moral emotions operate...

This paper extends previous research on the framing effect from single-alternative and single-attribute to multi-alternative and multi-attribute situations. Two experimental studies demonstrate that attribute framing and goal framing influence consumer decision-making in multi-attribute and...

In four experiments, participants made a purchase decision about a counterfeit product under either constrained or unconstrained cognitive resource conditions. Participants were less likely to purchase the counterfeit when their cognitive resources were constrained than when they were not....