The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination
Year of publication: |
2013
|
---|---|
Authors: | Kim, Jae-Eun ; Johnson, Kim |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 112.2013, 1, p. 79-90
|
Publisher: |
Springer |
Subject: | Cause-related marketing | Culture | Moral emotion | Self-construal |
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