Food consumption choice rather than simply food consumption knowledge is now considered important in better understanding the unfolding obesity epidemic. In this paper, crossdisciplinary research examines food and drink combining. A survey-based pilot study examines the food and drink pairing...

Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor-event pairings. Unfortunately, resultant advantages accrue disproportionately to brands having a natural or congruent fit with the available...

The meanings held by events are sometimes transferable to a brand through sponsorship. The perceived sponsor-property fit affects brand evaluations. This research hypothesizes that in the case of a sponsorship portfolio, the source of image transfer can be composite, and brand image association...