Differential marketing is a strategy opposed to competitive convergence mainly characterized by seeking development in differences. Therefore, marketing of agricultural products dominated by rural cooperative economic organizations has an important practical role. Taking Manas County in Xinjiang...

This paper analyses product strategies adopted by Italian companiesin the Chinese market, particularly with regard to adaptation policies. The purpose of this study arises from the perception of the cultural distance that characterizes this market, where there are macroeconomic, social and...

The study obtaining from a sample of 338 small and medium-sized enterprises (SMEs) showed that Chinese SME entrepreneurs' management practices have changed to a better direction and exhibited a high level of business success. However, Chinese SME entrepreneurs are still required to be equipped...

ILO pub-WEP pub. Working paper on the role of natural disasters, agrarian structures, agricultural policy (agricultural price) and economic development trends in recent food shortages in Africa South of Sahara - includes a comparison of food production and agricultural product export volume;...

The growth of agricultural trade has direct implications for the Asia-Pacific region. Agricultural supply chains employ millions of people and there is a growing need for food commodities and high-value food products. The Asia-Pacific region is both a major consumer and producer of agricultural...

The trade with agricultural products has a series of particularities that came from the agricultural products characteristics. Therefore, the agricultural products market has a physical characteristic. The main characteristic of agricultural products is that they are biological products. The...