fashion brands. This study was conducted in the context of fashion products, one of the key interests of the Generation Y, and … valuable insight to international fashion marketers about how country-of-origin information influences the Generation Y …’s perception towards international fashion brands. Qualitative studies which investigate the perception of Generation Y towards …

(VF)L’objectif de cet article est de tester la présence de chaos dans les ventes de biens à la mode. Après avoir … plausibilité de l’existence d’un comportement chaotique des ventes de biens à la mode. Cependant, au fil du temps, les ventes … fashion goods are chaotic. After reviewing briefly the theoretical debate on this hypothesis, we present our results, which …

This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing …—luxury status/values, luxury consumer behavior, luxury brand management, and luxury brand counterfeiting—even though many of the …

commitment to its children? URL:[http://www.haqcrc.org/sites/default/files/Brand%20India%20No%20Equity%20for%20Children.pdf]. …

Objectives - To determine the relationship between brand-specific advertising and promotions in convenience stores for … Marlboro and Camel cigarettes and choice of usual brand among school students. Design - Cross-sectional survey with merged … with a usual brand, matched to 196 convenience stores. Main outcome measures – Choice of Marlboro as a usual brand …

Business which determine the perception of its brand by consumers, will get the advantage in the competition. Todays … difference and competitive advantage is determined by brands. With brand personality studies, businesses can find out their … market position, brand perception and market share. In this context, it is aimed to determine university students’ perception …

brand. To date, however, no research has explored whether consumers vary with regard to their tendency to form such … connections. In the current research, we conceptualize Brand-Extended Self-Construal (BESC) as the propensity for a consumer to …'s generalized tendency to form connections with brands meaningfully influences important aspects of brand attitudes and loyalty …