The study examines a sample of 20 teaching and research Romanian hospitals, located in Bucharest, during the period 2001 – 2005, in terms of their efficiency and influence on their neighbouring health care units, expressed as an idiosyncratic form of market competition. Perspectives in case...

The paper is structured in two main chapters, the first presenting a literature review on lifestyle, underlining the main themes approached in recent scientific papers, and conducting factorial analysis as to discriminate the most relevant research directions, and the second dedicated to...

The paper discusses the particular problems marketing practice encounters in the pharmaceutical sector, investigating some of their underlying causes. The span of the pharmaceutical sector is then restricted to veterinary pharmaceutical marketing, as a domain in which not the clients themselves...

The paper presents the particularities of the logistics and supply chain management in the pharmaceutical industry and discusses the factors which influence drugs diffusion speed on the Romanian market. On the one hand, customer satisfaction, as an outcome of successful customer relationship...

The aim of this paper is to bring to discussion ways to diagnose university’s organizational intelligence and to put forward some ways of measuring it. The main steps pursued refer to defining and describing the organizational particularities of universities, which modulate in specific ways...

After 17 years of economical and market development, Romanian companies face a new challenge: the tough competition from the European Union and the battle for the customers. The Romanian enterprises will have to learn not only how to attract customers, but also how to keep them. Marketing...

Public health and food safety are main consumer rights in the European Union. Sanitary standards related to animal health, animal welfare, food production are developed and standardizEditura The objective is to detect, diagnose and control animal diseases and to have a safe food chain. Although...

The paper analyzes, comparatively, the Hungarian and Romanian higher education systems, based on four dimensions: history, structure and financing, internationalization, quality assurance. The perspective of the analysis is the integration of European ways to reform the university, pursued by...

The paper proposes a model of convergence in higher education, based on four main directions and twelve indicators. Using structural equation modelling, the framework is tested and turned into a real model by inputing data obtained, through interviews, from experts in the field of European...

Our study consists in a dual perspective on corporate values, which relates core corporate values expressed by Romanian companies with corporate values deemed desirable by the Romanian society. To assess the corporate values expressed by companies, the corporate websites of ninety Romanian...