reexamines the debate as to whether firms use price or advertising to signal quality and whether advertising has pro- or anti …-competitive effects. We show that the signaling theory strongly predicts that advertising signals quality if price rivalry prevails, in …; combined price-advertising signals must be used when this difference shrinks. From a welfare point of view, advertising leads …

failure in the industry. Advertising levels may be too low or too high, depending on the nuisance cost to viewers, the …

Firms have incentives to invest in wage reducing practices when they expect a high advertising equilibrium in the … explained by a link between the product market and labor market which operates through the effect of advertising on demand …. Increased advertising implies under general conditions more production and therefore greater incentives to reduce production …

increased. The importance of these commercial pressures is analysed. Do children understand advertising? How is child poverty …

A variety of continuous-time differential functions have been developed to investigate dynamic advertising problems in … provide a comprehensive review of the dynamic advertising models published after 1995, which are classified into six … its extensions, (iv) the diffusion models, (v) dynamic advertising-competition models with other attributes, and (vi …

market share and advertising is the only strategic variable. Entry occurs when the relative effectiveness of incumbent …'s advertising is smaller than a threshold level that depends on the size of the market. This threshold level is monotonically and …