International retailers can only be successful if they understand similarities and differences between cultures. This study compares retail employees' perceptions of ethical work climate and person-organization fit in the U.S. with those of the same employee type in Japan. The results can help...

This study examines the exogenous factors that affect South Korean consumers' intentions to join brand pages. The findings suggest that utilitarian and hedonic values of social media advertising enhance users' positive attitudes toward social media advertising, but attitudes toward social media...

Short message service (SMS) allows marketers to interact directly with target consumers at specific times and locations via their mobile phones. Using a modified technology acceptance model, this study examines factors that influence consumers' acceptance of SMS advertising. Data were collected...

This study investigates consumers’ motivations behind social media usage and attitudes toward product messages on social media sites and how the product messages affect consumer online shopping perspectives. An integrated conceptual model is proposed based on the Uses and Gratifications...

This study proposes and tests an integrative model to examine the relations among service quality, value, image, satisfaction, and loyalty in China. Analysis of survey data from 118 customers of a Chinese mobile communications company reveals that service quality directly influences both...

Five articles were selected from studies presented at the Ninth Society for Marketing Advances Retailing Research Symposium. The following article introduces their themes and main findings, along with the process of selection.

This special issue of the Journal of Business Research on scientific advancements in consumer–retailer relationships within online and offline retail environments include nine high quality research studies originally presented at the twelfth Society for Marketing Advances Retail Strategy and...

The research applies the Material Values Scale (MVS; Richins and Dawson, 1992) cross-culturally by comparing materialism among Polish and American business students. Cultural differences (e.g., greater humanistic/collectivistic/Christian values in Poland) suggest lower MVS scores for Poles than...

On the theoretical side, this paper characterizes qualitatively optimal advertising policy for new subscriber services. A monopolistic market is analyzed first for which customers' disadoption, discounting of future profits streams and a service cost learning curve are allowed. After...