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Persistent link: https://www.econbiz.de/10005037313
The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...
Persistent link: https://www.econbiz.de/10010669600
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area...
Persistent link: https://www.econbiz.de/10008787949
Since US deregulation, over 200 airlines have started up and failed (Rosen, 1995). While competitive pressures and economic conditions were a factor in the failure of many carriers, the issue of rapid growth and service quality has been blamed for the demise of these carriers. This paper...
Persistent link: https://www.econbiz.de/10005753520
Since US deregulation, over 200 airlines have started up and failed (Rosen, 1995). While competitive pressures and economic conditions were a factor in the failure of many carriers, the issue of rapid growth and service quality has been blamed for the demise of these carriers. This paper...
Persistent link: https://www.econbiz.de/10008564318
I develop a simple dynamic model of reputation-based transactions between a buyer in one country and a supplier in … stricter standard affects the supply of quality goods and indirectly through reputation. I refer to the former effect as the … regulation effect, and to the latter as the reputation effect. I show that, whereas most of the empirical literature has so far …
Persistent link: https://www.econbiz.de/10009643224
In the reputation model of Klein and Leffler (1981) firms refrain from cutting quality or price because if they did …
Persistent link: https://www.econbiz.de/10005453598
' equilibriumstrategy in a repeated but finite game, in order tobuild an environmental reputation if we suppose thatconsumers' information … products inorder to influence consumers' beliefs and acquire anenvironmentally friendly reputation. Due to thepeculiarity of …
Persistent link: https://www.econbiz.de/10005547541
The impact on price of current product quality and reputation are estimated using data from the market for Bordeaux … reputation. Equations determining price and expected quality are estimated jointly. The empirical findings show that the price … premium associated with better individual and collective (or group) reputation far exceeds that associated with improvements …
Persistent link: https://www.econbiz.de/10005621725
The Klein-Leffler model explains how the benefit of future reputation can induce firms to produce high quality … experience goods, either in a monopoly or an industry with competing firms. We show that reputation can be leveraged across …
Persistent link: https://www.econbiz.de/10011096403