The aim of this exploratory paper is to fill an important gap in the international marketing literature by examining the influence of firm behavior in foreign markets (export commitment and adaptation of marketing tactics) on perceived competitive advantages and export performance. Using a...

La creación de marcas fuertes es una de las principales estrategias utilizadas por las empresas en la actualidad con el objeto de lograr una ventaja competitiva. De este modo, uno de los principales problemas que se plantean es la valoración de este activo, cuestión recogida ampliamente en...

Este trabajo tiene como objetivo analizar, por un lado, la evolución de la oferta universitaria gallega, y por otro, en qué posición queda cada universidad para afrontar los próximos años en los que se producirá una drástica reducción en el número de alumnos. Para ello, aplicamos un...

Knowledge is considered an essential resource in a company's internationalization process, both from the sequential point of view and from the perspective of International Entrepreneurship. This paper proposes a model to integrate the influence of knowledge on international behavior based on...

This paper examines four aspects of managerial cognition among firms, as differentiated by speed of market entry. Aspects are: risk perception, proactivity, tolerance for ambiguity and international orientation. Internationalization speed is indicated by rapidity of first market entry resulting...

The main objective of this work is to understand the extent to which a relationship exists between static patterns and the dynamic configurations of a firm's export behaviour. The premise of our investigation is that the set of exporting decisions adopted over a period of time can be explained,...