Integrated model of export activity : analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets
Year of publication: |
2011
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Authors: | Navarro, Antonio ; Acedo, Francisco J. ; Losada, Fernando ; Ruzo, Emilio |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 2, p. 187-204
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Subject: | Export | Führungskräfte | Managers | Wahrnehmung | Perception | Arbeitsverhalten | Work behaviour | Meinung | Opinion | Internationales Marketing | International marketing | Empirische Methode | Empirical method | Modellierung | Scientific modelling |
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