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—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
Musalem, Andrés; Joshi, Yogesh V. - In: Marketing Science 28 (2009) 3, pp. 555-565
We analyze firms' decisions to invest in customer relationship management (CRM) initiatives such as acquisition and retention in a competitive context, a topic largely ignored in past CRM research. We characterize each customer by her intrinsic preference towards each firm, the contribution...
Persistent link: https://www.econbiz.de/10008787891
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Marketing Models of Service and Relationships
Rust, Roland T.; Chung, Tuck Siong - In: Marketing Science 25 (2006) 6, pp. 560-580
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area...
Persistent link: https://www.econbiz.de/10008787949
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Die Zyklik der Profite in der Ernährungswirtschaft: Ein internationaler Vergleich.
Koerner, Julia; Weiss, Christoph R. - Institut für Ernährungswirtschaft und … - 2001
die Niederlande führt zu unbefriedigenden Ergebnissen. …-cost-margins over the business cycle for food industries in Germany, the USA as well as the Netherlands. Controlling for market … econometric model does not adequately explain industry differences in profitability in the Netherlands. …
Persistent link: https://www.econbiz.de/10009644718
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Risk Adjustment Systems in Health Insurance Markets in the US, Germany, Netherlands and Switzerland
Schneider, Udo; Ulrich, Volker; Wille, Eberhard - In: CESifo DICE Report 6 (2008) 3, pp. 37-49
Persistent link: https://www.econbiz.de/10005056465
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Flexicurity: Lessons and Proposals from the Netherlands
Bovenberg, Lans; Wilthagen, Ton; Bekker, Sonja - In: CESifo DICE Report 6 (2008) 4, pp. 9-14
Persistent link: https://www.econbiz.de/10005037307
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Exit and Voice in Dutch Social Health Insurance
Greß, Stefan; Delnoij, Diana; Groenewegen, Peter - In: CESifo DICE Report 1 (2003) 3, pp. 47-53
Persistent link: https://www.econbiz.de/10005037330
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Health Insurance Reform in the Netherlands
Greß, Stefan; Manouguian, Maral; Wasem, Jürgen - In: CESifo DICE Report 5 (2007) 1, pp. 63-67
Persistent link: https://www.econbiz.de/10005037333
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Should Energy Taxation “Go Dutch”?
Vollebergh, Herman R. J. - In: CESifo DICE Report 3 (2005) 1, pp. 60-66
Persistent link: https://www.econbiz.de/10005037383
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Citizenship tests in five Countries: An expression of political liberalism?
Michalowski, Ines - Wissenschaftszentrum Berlin für Sozialforschung (WZB) - 2009
the US, Austria, the UK, Germany, and the Netherlands. A central question discussed is whether these tests can be … Inhalt von Einbürgerungstests der USA, Österreichs, des Vereinigten Königreichs, Deutschlands und der Niederlande. Eine …
Persistent link: https://www.econbiz.de/10010981651
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Innovationstätigkeit im Mittelstand: Messung und Bewertung
Maaß, Frank; Führmann, Bettina - Institut für Mittelstandsforschung (IfM) Bonn - 2012
Unternehmen (KMU) im Vergleich zu Großunternehmen in Deutschland. Hierzu wird die vorhandene Literatur ausgewertet und die … KMU innovativ sind. Dies ist insbesondere hinsichtlich der technologischen Innovationen zu beobachten. Neueste … zeigt sich eine besondere Stärke der KMU. In der Gesamtbetrachtung sind die KMU deutlich häufiger innovativ als bislang …
Persistent link: https://www.econbiz.de/10009650649