Social marketers play a pivotal role in influencing consumer's food choices, which ultimately contribute to healthier societies. In 2005, approximately 1.6 billion people worldwide, and 50% of the South African population, were classified as overweight. These numbers are escalating together with...

The HIV/AIDS pandemic is a major concern worldwide, and in South Africa some marketing communication campaigns do not seem to be producing the expected results. This research investigates whether the use of fear increases the likelihood of adopting appropriate behaviour and if different racial...

The study on which this article is based, examined whether fear appeal advertising increases the likelihood of adopting appropriate behavior and whether different racial groups perceive fear appeals pertaining to HIV/Aids communication differently. The extent of fear, attitude towards the...

The increase in various social problems has caused practitioners to review fear appeals in order to influence behaviour. The Aids pandemic is a major concern and some advertising campaigns do not seem to be producing the expected results. This study used structural equation modelling to...

Within the European Union order, the national public administrations play a very important role. They are responsible for the enforcement and the control of the execution of the policies of the European Communities, in all the states of the European Union, in the interest of the respective...

Within the European Union order, the national states play a very important role. They are responsible for the enforcement and the control of the execution of the policies of the European Communities. Although the European Union has a central administration, she doesn't have external agencies....

A new democratic tool, the European Citizens' Initiative (ECI), starting with April 2012, will allow one million European Union (EU) citizens to ask the European Commission to propose EU legislation. The ECI could thus create a new space inside the EU policy-making machine for ordinary EU...

Through its policy, the EU plans to create a European area of freedom, security and justice where there is no need to check on persons at internal borders; European citizens benefit from the fundamental right to move and settle wherever they wish. Directive 2004/38/EC on the right of citizens of...

The concept of "unified" or "homogeneous" state authority (in which the local authorities act as representatives of the central government, equivocally subordinated to its directive and control) was rejected and replaced with a dual system, in which the state and the local management act each in...

The departure point of many discussions on European identity is the idea that a political community needs a common set of values and references to ensure its coherence, to guide its actions and to endow these with legitimacy and meaning. The motto "unity in diversity" is generally seen as best...