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Deconstructing Each Item's Category Contribution
Kalyanam, Kirthi; Borle, Sharad; Boatwright, Peter - In: Marketing Science 26 (2007) 3, pp. 327-341
Retailers and manufacturers believe that the mere presence of certain items in a retail assortment increases the sales … results show that many items affect category sales over and above their own sales volume. After deconstructing the role of a … stockout of individual items into three effects—lost own sales, substitution to other items, and the category sales impact …
Persistent link: https://www.econbiz.de/10008788228
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Modelli comportamentali dei consumatori e strategie di pricing della Grande Distribuzione Organizzata: implicazioni per le filiere agroalimentari
Russo, Carlo - Società Italiana di Economia Agro-Alimentare - SIEA - 2012
The paper discusses the implications of the emerging consumers’ behavioral model for agri-food price distribution. The motivation of the study is the increasing relevance of the so-called basket-shoppers, which are consumers willing to buy multiple categories of products (including food) in a...
Persistent link: https://www.econbiz.de/10010878669
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Le determinanti alla base del successo della marca commerciale nel mercato italiano: indagine sulle trenta categorie più performanti
Cristini, Guido; Laurini, Fabrizio; Rossi, Gaia - In: MERCATI E COMPETITIVITÀ 2014/3 (2014) 3, pp. 163-184
Nel corso degli ultimi anni si è assistito nel nostro Paese ad una rilevante crescita in quota della marca commerciale all’interno delle insegne leader della distribuzione moderna. Tuttavia, in uno scenario pur favorevole, la marca commerciale ha messo in evidenza una rilevante disomogeneità...
Persistent link: https://www.econbiz.de/10010943263
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МЕТОДОЛОГИЧЕСКИЕ И МЕТОДИЧЕСКИЕ ОСНОВЫ АВС-ПОДХОДА КАК УНИВЕРСАЛЬНОГО МЕХАНИЗМА АНАЛИЗА ТОВАРНЫХ ЗАПАСОВ...
ВИКТОРОВНА, КРЕЩЕНКО ОКСАНА - In: Бизнес Информ (2012) 3, pp. 253-258
В статье доказана актуальность исследования методологических и методических основ АВС-подхода в связи как с необходимостью управления в современном ритейле...
Persistent link: https://www.econbiz.de/10011216547
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MARKET COMPETITION AND METROPOLITAN-AREA GROCERY PRICES
Binkley, James K.; Connor, John M. - Department of Resource Economics, University of … - 1996
This paper examines the relationship of 1987 retail grocery prices to supermarket sales concentration across 95 U …
Persistent link: https://www.econbiz.de/10005321055
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Evolution of Category Management in UK Supermarket Fresh Produce Networks: A Return to Direct Supply Channels?
Hingley, Martin - European Association of Agricultural Economists - EAAE - 2008
maximise sales and profitability through an end consumer orientation (Jarvis and Woolven, 1999) and this became universally …
Persistent link: https://www.econbiz.de/10005256651
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Price Promotions and Trade Deals with Multiproduct Retailers
Lal, Rajiv; Villas-Boas, J. Miguel - In: Management Science 44 (1998) 7, pp. 935-949
In this paper we study retail price promotions and manufacturer trade deals in markets with multiproduct retailers. We find that in situations where retailers carry more than one competing brand, the promotions across brands can be positively or negatively correlated depending on the structure...
Persistent link: https://www.econbiz.de/10009208971
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Retail Assortment Planning Under Category Captainship
Mümin Kurtulu\c{s}; Nakkas, Alper - In: Manufacturing & Service Operations Management 13 (2011) 1, pp. 124-142
Retail assortment planning can have a tremendous impact on a retailer's bottom-line performance. Over the past years, retailers have increasingly relied on their leading manufacturers for recommendations regarding the assortment to be offered to the consumers in a particular category, a practice...
Persistent link: https://www.econbiz.de/10009218640
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Optimal and Competitive Assortments with Endogenous Pricing Under Hierarchical Consumer Choice Models
Kök, A. Gürhan; Xu, Yi - In: Management Science 57 (2011) 9, pp. 1546-1563
This paper studies assortment planning and pricing for a product category with heterogeneous product types from two brands. We model consumer choice using the nested multinomial logit framework with two different hierarchical structures: a brand-primary model in which consumers choose a brand...
Persistent link: https://www.econbiz.de/10009293042
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Forecasting volumes for trade promotions in CPG industry using market drivers
Kanagasabapathi, Balasubramanian; Raj, K. Antony Arokia … - In: International Journal of Business Forecasting and … 1 (2009) 2, pp. 139-152
Promotions are an integral part of the consumer packaged goods (CPG) industry. Anywhere between 30-40% of the sales … discounts etc. Five different multivariate regression models have been developed to forecast the total sales of a product …
Persistent link: https://www.econbiz.de/10009359987