An approach based on dynamic conjectural variations is advanced for developing dynamic advertising strategies in a … Lanchester oligopoly differential game. The approach allows competitors to anticipate rival reactions to market-share state … the ready-to-eat cereal industry, it is shown that advertising strategies based on dynamic conjectural variations can …

Closed-loop (perfect) equilibria in a Lanchester duopoly differential game of advertising competition are used as the …-Cola, a formal statistical testing procedure is used to detect whether closed-loop equilibrium advertising strategies are used … general model is estimated. Results indicate that closed-loop equilibria better explain dynamic advertising competition than …

Using the Lanchester model to describe the dynamics of the market where two firms compete for customers by advertising …, we solve the problem of determining an optimal advertising strategy for maximum discounted profits. We develop both open … a backward differential equation and a set of two nonlinear differential equations for an initial value problem. The …

others, the selection of Nash equilibria in noncooperative games, the existence of solutions for stochastic games and the … them today. Along with about 80 articles, Mertens's topics go from the formulation of Bayesian decision making in games … extension of the Shapley value in cooperative games with infinitely many negligible agents. …

advertising and examine how campaign budgets affect advertising strategies in the context of a political campaign. Our key finding … is that tight campaign limits stimulate aggressive advertising on the part of competing parties, while generous budgets …

incumbent can use both price and advertising as signals. I show that potential entry is socially beneficial and that the … separating equilibrium may involve a positive amount of "dissipative" advertising. …

should adapt its marketing strategies to such reviews. For example, should a firm receiving an unfavorable review reduce its … price or adjust its advertising? Should a winning product of a product review (e.g., “editor’s choice”) boost its … advertising expenditure to spread the good news? How should firms’ strategic responses to product reviews differ across different …