Closed-Loop Advertising Strategies in a Duopoly
Year of publication: |
1997
|
---|---|
Authors: | Fruchter, Gila E. ; Kalish, Shlomo |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 43.1997, 1, p. 54-63
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | competitive strategy | Nash equilibrium | bilinear-quadratic differential game | noncooperative |
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