This paper presents a review of recent developments that have taken place in the area of dynamic optimal control models in advertising subsequent to the comprehensive survey of the literature by Sethi in 1977. The basic problem underlying these models is that of determining optimal advertising...

The two reports and two articles (as well as a Commentary) that follow are the finalists from the 2004 ISMS Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.

In this paper our previous work on monopoly and oligopoly new product models is extended by the addition of pricing as well as advertising control variables. These models contain Bass's demand growth model, and the Vidale-Wolfe and Ozga advertising models, as well as the production learning...

In this work we analyse the evolution of organic agriculture in Europe from the point of view of Innovations Diffusion Theory in order to understand the characteristics of the process, and the factors that have determined its course in the past. From the corresponding diffusion models for data...

In this article, we show how stochastic diffusion models can be used to forecast demographic cohort processes using the Hernes, Gompertz, and logistic models. Such models have been used deterministically in the past, but both behavioral theory and forecast utility are improved by introducing...

La adoption de la agricultura ecologica por parte de los agricultores implica un elevado grado de incertidumbre acera de la rentabilidad futura de la innovacion, lo cual hace que la implantacion de este metodo de cultivo y de explotacion agraria no sea immediata, sino un proceso de difusion...

The successful introduction of new durable products plays an important part in helping companies to stay ahead of their competitors. Decisions relating to these products can be improved by the availability of reliable pre-launch forecasts of their adoption time series. However, producing such...

Influence maximization problem is about finding a small set of nodes from the social network as seed set so as to maximize the range of information diffusion. In this paper, the theory of coritivity and method of finding core nodes in networks are introduced to deal with this problem. From the...

This paper introduces a new estimator to measure the ex-post covariation between high-frequency financial time series under market microstructure noise.  We provide an asymptotic limit theory (including feasible central limit theorems) for standard methods such as regression, correlation...