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Retailers and manufacturers believe that the mere presence of certain items in a retail assortment increases the sales volume of the whole assortment. This paper provides an empirical study of the role of every item in an assortment. Our results show that many items affect category sales over...
Persistent link: https://www.econbiz.de/10008788228
This paper aims to identify regional properties of product categories and consumer perception and preferences of relevant grocery retailing product categories, in the Greek Island of Crete and the three cities. The dataset for this research consists of a sample of 2,000 consumers, distributed in...
Persistent link: https://www.econbiz.de/10010669755
Retail merchandising is the process used in order to conduct retail sales. As part of the process, the merchandiser pays close attention to the types of products offered for sale, how to best present those products to consumers, and determining what is a reasonable retail price for each unit...
Persistent link: https://www.econbiz.de/10010747890
The paper discusses the implications of the emerging consumers’ behavioral model for agri-food price distribution. The motivation of the study is the increasing relevance of the so-called basket-shoppers, which are consumers willing to buy multiple categories of products (including food) in a...
Persistent link: https://www.econbiz.de/10010878669
Nel corso degli ultimi anni si è assistito nel nostro Paese ad una rilevante crescita in quota della marca commerciale all’interno delle insegne leader della distribuzione moderna. Tuttavia, in uno scenario pur favorevole, la marca commerciale ha messo in evidenza una rilevante disomogeneità...
Persistent link: https://www.econbiz.de/10010943263
В статье доказана актуальность исследования методологических и методических основ АВС-подхода в связи как с необходимостью управления в современном ритейле...
Persistent link: https://www.econbiz.de/10011216547
This paper examines the relationship of 1987 retail grocery prices to supermarket sales concentration across 95 U.S. metropolitan areas. The regression model incorporates a large number of population, retail-cost, and retail competition factors and separate prices by type of grocery item. We...
Persistent link: https://www.econbiz.de/10005321055
The premise of this paper is investigation into retailer-driven agri-food supply channels. Food sector dominant UK multiple retailers have in recent years invested in close Category Management (CM) based supply channel relationships with key/ preferred suppliers (Hingley, 2004; Hingley, Lindgreen...
Persistent link: https://www.econbiz.de/10005256651
In this paper we study retail price promotions and manufacturer trade deals in markets with multiproduct retailers. We find that in situations where retailers carry more than one competing brand, the promotions across brands can be positively or negatively correlated depending on the structure...
Persistent link: https://www.econbiz.de/10009208971
Retail assortment planning can have a tremendous impact on a retailer's bottom-line performance. Over the past years, retailers have increasingly relied on their leading manufacturers for recommendations regarding the assortment to be offered to the consumers in a particular category, a practice...
Persistent link: https://www.econbiz.de/10009218640