Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Year of publication: |
2010
|
---|---|
Authors: | Ülkümen, Gülden ; Chakravarti, Amitav ; Morwitz, Vicki G. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 4, p. 659-671
|
Subject: | Category Management | Category management | Sortiment | Retail assortment | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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