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Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations
Spiller, Achim; Zuhlsdorf, Anke; Mellin, Matthias - Institut für Lebensmittel und Ressourcenökonomik, … - 2007
The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional...
Persistent link: https://www.econbiz.de/10005805801
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Customer Satisfaction in Farmer-to-consumer Direct Marketing
Lulfs-Baden, Frederike; Spiller, Achim; Zuhlsdorf, Anke; … - In: International Food and Agribusiness Management Review 11 (2008) 2
The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey among 1,537 customers in 33 organic...
Persistent link: https://www.econbiz.de/10008546402
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Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
Körnert, Jan; Wolf, Cornelia - Fakultät Wirtschaftswissenschaften, Technische … - 2002
werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit …
Persistent link: https://www.econbiz.de/10009207037
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HERAUSFORDERUNGEN DES LANDHANDELS UNTER VERÄNDERTEN MARKTBEDINGUNGEN: THEORETISCHE ÜBERLEGUNGEN UND EMPIRISCHE EVIDENZ
Schulze, Birgit - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
Kundenzufriedenheit empirisch überprüft. Eine Fokusgruppen-Diskussion mit Landwirten beleuchtet die landwirtschaftlichen Sichtweise auf … Landwirten aus Nord- und Nord-Ostdeutschland wird untersucht, welche Leistungen der Landhändler zu Kundenzufriedenheit führen und … zeigen, dass neben der Konditionenpolitik auch die Serviceprofilierung entscheidend für die Kundenzufriedenheit ist. Die …
Persistent link: https://www.econbiz.de/10011070466
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Rezension : Direct Marketing in Japan
Hilpert, Hanns-Günther - In: Ifo Schnelldienst 43 (1990) 35/36, pp. 42-42
des Direktmarketing in Japan und die wichtigsten Marketinginstrumente wie Preispolitik, Produkt- und Sortimentspolitik …
Persistent link: https://www.econbiz.de/10005048199
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Schwierige Anpassungsprozesse im Großhandel der neuen Bundesländer
Batzer, Erich; Lachner, Josef; Täger, Uwe C. - In: Ifo Schnelldienst 44 (1991) 35/36, pp. 23-30
Erscheinungsbild, aber auch Leistungs- und Funktionsprofil des Großhandels in den neuen Bundesländern werden sich angesichts des erheblichen Engagements westdeutscher Großhandelsfirmen rascher als vermutet der Situation in der alten BR Deutschland anpassen. Im Produktionsverbindungshandel...
Persistent link: https://www.econbiz.de/10005048445
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Does E-Commerce Help Farmers’ Markets? Measuring the Impact of MarketMaker
Isengildina-Massa, Olga; Zapata, Samuel D.; Carpio, … - Agricultural and Applied Economics Association - AAEA - 2013
Persistent link: https://www.econbiz.de/10010880961
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Marketing Channels Used by Small Tennessee Farmers
Tegegne, Fisseha; Pasirayi, Simbarashe; Singh, Surendra P. - In: Journal of Food Distribution Research 43 (2012) 1
One of the key challenges that small farmers face is marketing their products. National and international markets are difficult to tap into for small farmers due to their inability to compete with large farm operators that dominate these markets. The objective of this study was to examine...
Persistent link: https://www.econbiz.de/10010917988
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E-Promotions: The Value of E-mail Marketing
Giannoni, Gerardo - Inter-American Development Bank
Recent improvements in the Internet are revolutionizing the way companies market their services. This book examines the effectiveness of e-mail promotion as a complement to marketing strategies used by booksellers.
Persistent link: https://www.econbiz.de/10010943567
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Sustaining local agriculture Barriers and opportunities to direct marketing between farms and restaurants in Colorado
Starr, Amory; Card, Adrian; Benepe, Carolyn; Auld, Garry; … - In: Agriculture and Human Values 20 (2003) 3, pp. 301-321
Research explored methods for “shortening the food links” or developing the “local foodshed” by connecting farmers with food service buyers (for restaurants and institutions) in Colorado. Telephone interviews were used to investigate marketing and purchasing practices. Findings include...
Persistent link: https://www.econbiz.de/10011002177