Dynamics of customer response to promotional and relational direct mailings from an apparel retailer : the moderating role of relationship strength
Year of publication: |
2011
|
---|---|
Authors: | Gázquez-Abad, Juan Carlos ; De Cannière, Marie Hélène ; Martínez-López, Francisco J. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 2, p. 166-181
|
Subject: | Direktmarketing | Direct marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction |
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