This theoretical paper develops a conceptual framework that explains how companies can influence consumer behavior in terms of both social and business benefits through their corporate social marketing (CSM) initiatives. Drawing from the source credibility literature, the article asserts that...

The attention paid to the influence of organizational philanthropy on consumer responses has precipitated a shift in the role this practice plays in organizational dynamics—with philanthropy becoming an increasingly strategic marketing tool. The authors develop and test a model predicting...

This article examined the concepts of corporate social responsibility, corporate social responsiveness, and corporate citizenship (CSR1, CSR2, and CC, respectively) in relation to the activities reported by organizations in the sport industry. We expand on the idea that social involvement...

The advancement of empirical research on corporate social responsibility (CSR) has been hindered by the lack of an appropriate measure of CSR perceptions among sport consumers. Consequently, researchers have yet to fully explore the ways in which consumer's attitudes impact their responses to...

Sport mega-events have taken on an elevated profile and assumed a key role as urban and regional development strategies. While a number of studies have investigated the potential impacts of these events, most (not surprisingly) have focused on economic, rather than non-economic outcomes. The...

The issue related to public investment in sport facilities has generated lively debate between economists, researchers, and policy makers. Empirical evidence detailing benefits derived from such initiatives has become mired in the discussion of whether sports stadiums do serve as economic...

This study is grounded in the debate surrounding the perceived value of environmental social responsibility (ESR). Applying the Managerial Theory of the Firm, in-depth interviews were conducted to identify managerial motives, perceptions, and perceived value of ESR. Using sport and public...