Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR
Year of publication: |
2011
|
---|---|
Authors: | Groza, Mark ; Pronschinske, Mya ; Walker, Matthew |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 102.2011, 4, p. 639-652
|
Publisher: |
Springer |
Subject: | corporate social responsibility | consumer attributions | corporate communications | CSR strategy | information source |
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